Sunday, July 3, 2011

‘Transformers: Dark Of The Moon’ Down Double Digits From Predecessor

Transformers: Dark of the Moon is already well-behind where Transformers: Revenge of the Fallen was at this point two years ago, according to early box office estimates. Not only that, but Dark of the Moon had a one-day advantage on Revenge of the Fallen because it had a one-day “preview” on Tuesday that wasn’t available for Revenge of the Fallen back in 2009. At this point two years ago, Revenge of the Fallen had $91.11 million just for its first two days in theaters – on Wednesday, June 24, 2009 and Thursday, June 25, 2009.
Fast forward two years and the latest installment in the Transformers franchise has brought in $64 million with it in theaters three days — from Tuesday through Thursday. While $64 million is still a monster number for any other movie during three weekdays, that is about 30% off-track from how Revenge of the Fallen drew two years ago — and that wasn’t even on the weekdays leading up to the Independence Day Holiday, and it didn’t have an additional day like the latest incarnation does.
It is estimated that it did about $32.9 million in the box office Friday, off about 10% from Revenge of the Fallen‘s initial Friday — $36.74 million. With the addition of the other three days, Dark of the Moon now has an estimated gross of $97.58 million. At this time two years ago, Dark of the Moon had $127.85 million in the bank, which is off about 24%, better than the movie-to-movie percentages during its initial days not counting Friday, but if the movie wants to remain on track with its predecessor, it’ll have to do bigger numbers this weekend. Going for it this weekend is that it has the addition of a holiday on Monday this time around for the movie to make gains.
Going for Dark of the Moon is that it has much better reviews from Revenge of the Fallen, which may entice more people that were disappointed with the second film to go out and watch the third movie in the franchise.

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