Friday, February 18, 2011

"American Idol" powers Fox to another Thursday win

"American Idol" powered U.S. network Fox to another win last night with "Idol" pulling in a 7.5 rating in the 18-49 demographic and 21.9 million viewers overall at 8 p.m. That put the network way ahead of CBS comedies "The Big Bang Theory" (3.7, 12.4 million) and "$#*! My Dad Says" (2.6, 9.7 million), which combined for a 3.2 rating and 11.1 million viewers at 8 p.m.
"Idol" was up slightly - 3% -- week-to-week and the lead-in propelled "Bones" (3.3, 9.9 million) past a Justin Bieber guest-turn on "CSI" (2.9, 13.2 million), while ABC's "Grey's Anatomy" was No. 1 at 9 p.m. averaging a 3.7 rating with 10.2 million viewers overall.
Despite the win at 9 p.m., last night marked a season low for an all-original Thursday night on ABC. "Wipeout" (1.9, 6.1 million) was down 14%, while "Grey's" fell 5% and "Private Practice" (2.4, 6.8 million) was down 8%.
NBC also hit a nadir; tying as the lowest in-season Thursday ever with an original series lineup. Community (1.8, 4.1 million) and "Perfect Couples" (1.4, 3.0 million) tied season lows. And "The Office" (3.3, 6.4 million), "Parks and Recreation" (2.3, 4.3 million), "30 Rock" (2.0, 4.0 million) and "Outsourced" (1.5, 3.2 million) all hit season lows.
On the CW, "Vampire Diaries" was up 7% week-to-week in the 18-49 demo (1.4) and total viewers (3 million), while "Nikita" rose 13% in the demo (0.8) and 10% in total viewers (2.1 million).
For the night, Fox was first (5.4, 15.9 million), followed by CBS (3.0, 13.1 million), ABC (2.7, 7.7 million), Univision (2.1, 5 million), NBC (2.0, 4.2 million) and CW (1.1, 2.5 million).

1 comment:

  1. I'm glad to see that Idol is doing so well this year.

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