Sunday, July 3, 2011

Step Aside, Jay, There’s a New Ratings Leader in Late Night

Since 2000, NBC's Tonight Show and host Jay Leno have consistently topped the ratings every quarter. (That's 40 quarters in a row — just saying.) And while still beating out the competition in overall viewership, focusing on the all-important 18 to 49 age demographic shows The Daily Show With Jon Stewart narrowly pushing into the lead. (In fairness, Stewart had just 3,000 more viewers in that bracket than Leno.) Still, this likely marks the end of a ten-year streak for The Tonight Show, which will struggle to regain top spot as we enter
presidential campaign season, when Stewart and former protégé Stephen Colbert are at their satirical best. And let's not forget that now Colbert has all that Viacom money at his back, thanks to his recently approved Super PAC — actually called "Americans for a Better Tomorrow, Tomorrow." Sorry, Jay.

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